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Jun 16, 2009
Avectra Announces Partnership with HighRoad Solution
Email Marketing and Communications Tools Integrated with Avectra’s Association Management Software
FOR IMMEDIATE RELEASE
MCLEAN, VA – June 16, 2009 - Avectra, the leading provider of on demand association management software, announced today the company has established an integration partnership with HighRoad Solution, a provider of email marketing, communications, and messaging solutions for member-driven organizations.
High Road Solution integrates with Avectra’s netFORUM Enterprise association management software. This means that HighRoad Solution users will be able to leverage the power of Avectra’s leading association management software to manage their member database and track communication results.
“Our customers will benefit from the integration of two market leading technologies – netFORUM Enterprise and HighRoad Solution – that maximize the ease and efficiencies of communicating with members, vendors, and prospects,” said Don Prodehl, Avectra’s VP of research and development. “The on demand, integrated model gives association staff powerful tools in an easy to manage solution.”
“A member-driven organization’s chief function is communicating with its constituencies,” said David Caruso, president of HighRoad Solution. “HighRoad Solution specializes in facilitating these communications across multiple platforms, and our partnership with netFORUM Enterprise allows association leaders to focus on what they are saying, rather than how they are going to deliver the message.”
To experience netFORUM firsthand, sign up for an online demonstration at www.avectra.com/onlinedemo.
About Avectra, IncAvectra, with 15 years of experience, is the leading provider of on-demand association management software. Avectra’s web-based, integrated netFORUM software enables organizations of all sizes to experience world class membership management. netFORUM Enterprise Edition is uniquely tailored to the needs of the largest member-based organizations, while their netFORUM Team and Pro Editions are scaled to perfectly address the needs of small and mid-sized organizations, providing the tools that help identify, secure and build members for life. Headquartered in McLean, VA., Avectra has a regional office in Chicago. For more information about Avectra and the netFORUM family of products, visit www.avectra.com or call 800-858-8272.
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